Just weeks after the augmented reality game Pokémon Go shot to the top of the app charts, millions of people are saying “Pokémon No”, according to an analysis from Axion Capital Management published by Bloomberg News.
The game’s daily active users, downloads, and engagement are all on the decline, according to the charts published by Bloomberg.
Daily active users have fallen from around 45m to around 30m since the peak in mid-July.
The report said the figures should “assuage” the Pokémon woes of investors concerned that the game was pulling users away from other popular apps, such as Facebook, Twitter, Instagram and Snapchat.
A spokesman for Niantic, the company behind the game, said it “has not released any official numbers regarding downloads or players on Pokémon Go”, a spokesman for the company behind the game said.
The hit game became an instant global phenomenon upon its release in July 2016. The augmented reality game turns the outside world into a gamer’s playground, overlaying reality with the cute and cheerful cartoon characters. Users walk around seeking out Pokémon and capturing them by chucking balls at them.
The instant popularity proved challenging for the servers of Niantic Labs and lucrative for Nintendo, which is a partial owner of the Pokémon Company. Players have already spent more than $250m on in-app purchases, according to a report by CNBC.
One man in New Zealand quit his job to become a full-time Pokémon hunter, while law enforcement officials became concerned that would-be robbers might use the game’s features to lure unsuspecting players into danger.
On 21 July – two weeks after the 6 July release in the US – analytics company Survey Monkey declared that the game had already peaked, releasing charts showing that daily active users, downloads, and consumer interest were already trending down.
“Previous blockbuster titles Candy Crush and Draw Something took months to gain momentum, gather tens of millions of users, and hit peak usage,” Survey Monkey blogger Robbie Allen wrote. “Pokémon Go achieved the same thing in a single week.”
Niantic is in the process of releasing an update to the game for Android and iOS devices, according to a post on its Facebook page. The update will include a new feature called “Pokémon Appraisal” and the post promises “several new and exciting features to come in the future of Pokémon Go”.
This article was written by Julia Carrie Wong in San Francisco, for theguardian.com on Tuesday 23rd August 2016 19.18 Europe/Londonguardian.co.uk © Guardian News and Media Limited 2010