A difficult summer in the transfer market has left Mark Hughes fully aware that the need for reinforcements is crucial if they want to do better this term.
Stoke City have been relatively quiet in the transfer market so far this summer, but Potters manager Mark Hughes is keen to make more additions before the window closes.
Stoke manager Mark Hughes
Mark Hughes spoke to the media ahead of the Man City clash on Saturday lunchtime to outline his desire to further bolster his squad in the next fortnight.
He said, as quoted by Sky Sports: "We've got any number of targets we think we've got an opportunity to get over the line. It could be that it goes into the last throes of the window. It's not something I like doing, but sometimes the clubs who have the players you'd like to sign change their view and become more receptive nearer the deadline.
"It's fair to say in defensive areas we probably need one more but we'll wait and see if the right player becomes available. Sometimes you have to wait until the last day. It's not ideal, we've started the season already but we haven't been able to get some of the targets we've chased in the building.
"At the end of the day it's down to the player and the club he's at. It's out of our hands. Crystal Palace are able to go in for a £30m player because they sold a £26m player to Everton. I don't think this club has ever sold a player at that level. Unfortunately we can't do that."
The club have already looked to strengthen in forward areas, with Hughes eyeing forward Saido Berahino; however with West Brom reluctant to sell, the deal has been hard to negotiate.
Have Stoke City stagnated?
If you look at the club's transfers it would be hard to suggest that Stoke have moved further forward this summer. Signing the likes of Bojan Krkic and Xherdan Shaqiri in recent times appeared to signal a new era for the club, but with so many clubs fighting for the same calibre of player it has been harder to attract the players they want this year.
The signing of Joe Allen is their only major signing, with Ramadan Sobhi and Ryan Sweeney also coming in, but they need to reinforce to add a freshness to the squad.
Mark Hughes' side are now an establish Premier League outfit who are looking up the table rather than down. The new TV deal has certainly changed how the transfer market is used.
It is an extremely competitive market with clubs like Stoke searching for a small pool of players that can enhance their squad, but if Mark Hughes want to get the players that he is looking at, they may need to move quickly and decisively in in the remaining days of the window.