The Premier League winning fullback/winger had appeared eager to move to the Hawthorns.
West Bromwich Albion's pursuit of Leicester City wide man Jeffrey Schlupp has been dealt a massive blow with the Foxes rejecting a bid of £12 million for the 23-year-old, the latest in a series of approaches for the player, according to the Express and Star.
The report goes on to state that Claudio Ranieri met with the player, who was said to be keen on the move, this week and has told him he will not be sold this summer.
The Baggies' hunt for someone to come in at left back has been one of two thorns in the side of Tony Pulis' transfer plans, with adding attacking options also proving a difficult itch to scratch.
Sunderland's Adam Matthews in action with Leicester City's Jeffrey Schlupp
The Hawthorns side had been pursuing Ghanian international Schlupp since the end of the season, and had seemingly inched closer to getting the deal over the line after making a series of bids to convince the Foxes to sell.
But this latest news will mean that the search for someone to come in on the left side of defence will continue for the last couple of weeks of the transfer window.
West Ham's Diafra Sakho in action with Watford's Sebastian Prodl
Though West Brom's failure to bring in the Leicester man wasn't as much of a last ditch collapse as Diafra Sakho's cancelled move, it means that two of the club's three major transfer moves so far this summer have failed to materialise - with Matt Phillips the only major signing to join up with the squad.
With several first team players leaving the Baggies this summer, it is important the club push hard to bring in players throughout the team to ensure they can build on their impressive 1-0 win away to Crystal Palace last weekend.
West Brom manager Tony Pulis