Birmingham City's David Davis shoots at goal
The Midlands side had taken the lead in the 44th minute through David Davis' rebound from Clayton Donaldson's missed penalty.
Birmingham had been under the cosh for large parts of the game with Wigan having 71% possession and far more attempted shots on goal.
In the end, the pressure told and the Latics managed a deserved equaliser, with striker Craig Davies finding the back of the net in 90th minute to send the Wigan faithful into a state of euphoria.
Blues players celebrate Davis' goal
Whilst in the wider scheme of things they will be pleased to have taken home a point from a match in which the opposition controlled proceedings comprehensively, manager Gary Rowett said in a post-match interview on Twitter that he was disappointed to concede so late on.
He said: "We switched off for a couple of seconds. [It was] pleasing, but it could have been even better."
Blues fans took to Twitter after the game to discuss the match with many focusing on the negativity of the performance, even though they are yet to lose a Championship game.
@BCFC shame we conceded, absolutely no way we deserved all 3 points with the performance though.— Louis Waldron (@LouisWaldron) August 16, 2016
@BCFC Need to improve on the performances. Been awful for 3 games really. Just grateful we haven't lost one.— Stevie J (@bcfcsteve91) August 16, 2016
@BCFC Easy answer stop allowing teams to dominate and put us under constant pressure learn how to pass and keep the ball better in training.— gary johnson (@garygaryjohnson) August 16, 2016
Didn't deserve the three points at all tonight but to concede an equaliser that late is so frustrating. 2 points dropped. #bcfc— Marcus (@MJS_96) August 16, 2016
Have to do better. If we want to have a real go at play-offs must go to places like Wigan and win #bcfc— James Wu-Tang (@bcfcjames) August 16, 2016
We just can't kill off a game. Something Rowett needs to work on this season #bcfc— Rob Williams (@Rob_williams223) August 16, 2016
I will never slate Rowett his a legend but we lack any creator in the middle. Reece Brown for me ? #bcfc— Jamie Smith (@Jayy17693) August 16, 2016
@BCFC Next 2 are going to give us a good indicator of where we are at. A change of approach at home is required.— Richard Carter (@R_J_Carter) August 16, 2016
The Blues host Wolves at St Andrew's on Saturday afternoon. Both sides lie towards the top of the table and both have five points after their first three games. Both sides will be fighting to continue their unbeaten records.