With Everton starting to make waves in the transfer window under Farhad Moshiri, they must avoid the trap of splashing the cash for the sake of it.
Everton owner Farhad Moshiri and chairman Bill Kenwright in the stands before the match
It's been six months since Farhad Moshiri became the majority shareholder of Everton and the club have spent no time at all in making the most of their newfound fortune.
Yannick Bolasie has completed his move from Crystal Palace for a minimum fee of £25 million and the club remain in the hunt for Sunderland defender Lamine Kone, reportedly ready to spend £18 million to bring him to Goodison Park.
The departure of John Stones to Manchester City has further bankrolled The Toffees, but there is a danger of falling foul of the transfer market with not just their cash to burn, but their fingers as well.
Indeed, City represent a good example of what happens when an influx of cash suddenly comes their way. In 2007 when Thaksin Shinawatra owned the club and then a year later when Khaldoon Al Mubarak took control, the club spent over £180 million as Man City became a revolving door of faces falling in and out of favour at the Etihad Stadium.
City's scatter-gun approach saw over 20 players arrive in those two seasons, with the likes of Rolando Bianchi and Jo cast off straight away and a certain Robinho labelled as one of the Premier League's most expensive flops.
Benjamin Mwaruwari - Manchester City in action against Manuel Neuer
They're still not afraid of spending money like there's no tomorrow, but at least their approach now is a little more targeted and careful.
When Tottenham famously had their Gareth Bale windfall and brought seven signings to White Hart Lane, fans hailed it as 'selling Elvis to buy The Beatles.'
Now, only Christian Eriksen, Erik Lamela and Nacer Chadli remain out of those seven, with the latter set to join the other four in being booted out of North London.
Even Merseyside rivals Liverpool have ill-benefited from a sub-standard spending spree, with Andy Carroll and Stewart Downing bearing the brunt of over-priced fees and the shadowy organisation known as the 'transfer committee' responsible for the likes of Alberto Moreno, Lazar Markovic, Mario Balotelli and Christian Benteke.
Everton manager Ronald Koeman before the Tottenham match
Ronald Koeman has already made two smart additions to his Toffees team, with Idrissa Gueye replacing the tired engine of Gareth Barry and Ashley Williams providing experience, leadership and consistency to an Everton defence which desperately lacked it last season.
But the arrival of Bolasie for what many would regard as an astronomical fee does raise questions about the position of Everton in the transfer window.
In a minefield of over-inflated players and eye-watering fees, Everton need to tread carefully and wisely. They want to prove a point to the big guns they have the financial muscle, but spending it in the wrong places will push them further adrift of breaking into the top four.
Is £30 million for a player wildly inconsistent and with just nine Premier League goals to his name a good bit of business? Is £18m for Kone, who's played less than half a Premier League campaign, shrewd or does it scream desperation?
Bolasie could prove to be the signing of the summer, but at a bigger club he has to turn on the style and the form to go with it.
His record suggests he's up against it and at 27-years-old he has to prove he's got the quality capable of leading Everton into Europe.
Is that the sort of signing that will persuade Romelu Lukaku and Ross Barkey the club can challenge for Champions League qualification? Only time will tell.
Lukaku's own future is uncertain and he'll command a much bigger fee than Stones and provide a bigger hole to fill, one that cannot be filled by average players valued much too high for Everton's good just because money talks.
Everton's Romelu Lukaku