West Ham manager Slaven Bilic
The Hammers have been busy already this summer with increased expectation after their big move to the 60,000 seater Olympic Stadium.
Slaven Bilic has completed the free transfer signings of Norwegian Havard Nordtveit, Algerian winger Sofiane Feghouli and Manchester United starlet Ashley Fletcher while Gokhan Tore has arrived on loan from Besiktas.
Andre Ayew celebrates scoring against West Ham for Swansea
Record breaking Ayew
Indeed those same Hammers fans still recall Gold and fellow co-owner David Sullivan's pledge earlier this summer to spend over £30 million on a marquee striker who could get the 20 plus goals they felt could help West Ham challenge higher up the Premier League table, as reported by the Mirror at the time.
Now Gold has been trying to make a case for Ayew being the striker the club needs in a somewhat desperate attempt to curry the favour of fans - 52,000 of whom signed up for season tickets this season, the second most in the Premier League - on West Ham's official website.
West Ham co-owner David Gold
'We know he can play straight away'
"Slaven has shown that he wants players who can show versatility and Andre fits that bill," Gold told whufc.com.
"He can operate anywhere along the frontline and when you get injuries, you want players who can be that versatile.
"Andre certainly gives Slaven options and he is a game changer. It is a big factor that he has Premier League experience as some of the top players take time to adapt and settle in. We know that he can play straight away.
"It is also valuable that he has played with Dimitri Payet and they had a great relationship together at Marseille. They know each other very well and we are hoping they can have another great partnership at West Ham."
Only time will tell over Ayew
Gold makes some salient points and Ayew is an upgrade on the options the Hammers had last year in the shape of Emmanuel Emenike, Nikica Jelavic and Enner Valencia.
But he looks extremely pricey at £20.5 million considering he has never scored more than the 12 league goals he hit last season.
At 26 - he is 27 in December - perhaps West Ham are getting Ayew at the peak of his powers?
And the rekindling of his partnership with Payet could be an exciting watch this season.
But if, come the winter, West Ham are struggling for goals and guile up front they may well regret not pushing the boat out further.