Bloomberg News reports that the group chose BlackRock because some funds run by the world’s biggest asset manager hold shares in Sturm Ruger & Co. and Smith & Wesson Holding, makers of guns used in previous mass shootings, said Tim Murphy, spokesman for the organisation, which has affiliates in New Jersey, Los Angeles and Washington.
Guns are linked to hate crimes against gay and transgender people, he said. Activists will borrow tactics from protest groups like Queer Nation and ActUp, which led the fight to draw attention to AIDS.
“We’re not afraid to shame and demonize,” Murphy said. “We have a history of loud, activism. We are going to target consumer partners who support both the LGBT community and the NRA and say it has to be us or them.”
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