Pokémon Go has taken the world by storm but now the phenomenon has definitely jumped the shark, with life-sized Pokéballs and humans dressed as Pikachu being used for a marketing stunt.
You read that right, a squad of furry costumed pranksters with a van and a slingshot to launch their massive Pokéballs have taken to the streets of the Swiss town of Basel to target unsuspecting players (or actors?), all in the name of making people visit that town.
That’s it. Game over. Thanks Basel. Pokémon Go is no longer cool, if it ever was. (Though we’ll admit did quite enjoy the video.)
By the way, here’s how to stop playing Pokémon Go.
This article was written by HAL 90210, for theguardian.com on Friday 5th August 2016 11.14 Europe/Londonguardian.co.uk © Guardian News and Media Limited 2010