Rangers manager Mark Warburton
It recently came to the fore with comments from Celtic’s captain Scott Brown.
He had this to say on the title hunt this season, telling Sky Sports News HQ that Aberdeen were Celtic’s biggest threat – and not their Glasgow rivals Rangers:
"I think Aberdeen (will be our main rivals) after the last couple of seasons.
Celtic's Scott Brown celebrates winning the Ladbrokes Scottish Premiership at the end of the game
"They have been exciting to watch, they've come to Celtic Park and got points and we have struggled up there so hopefully we can do a little bit better this season.”
Today (04/08/16) saw Rangers boss Mark Warburton take time from his schedule to speak to Sky Sports News HQ himself.
He was asked whether Brown’s comment would rile up any of the Rangers players at all ahead of the new season. But the Ibrox boss was his usual composed self in answering:
“Not at all. Football is a game of opinions. Scott’s a very experienced player, he’s put forth his opinion. All we do is put forward ours.
“We know where we are, we know how well prepared we are and how tough a challenge it is going to be.
Rangers' manager Mark Warburton
“As I say opinions and discussion points is what the game is all about and why the game is what it is. But we know where we are, that’s for sure.”
The return of the Old Firm derby has long been anticipated in the Scottish football calendar and there is surely no doubt Rangers will be up near the top of the Scottish Premiership table – with Celtic – come the end of the 2016-17 campaign.
Rangers' Joey Barton in action with Burnley's Dean Marney
Brown, who faces a mouth-watering clash with Rangers newbie Joey Barton when the Old Firm finally clash, will know that as well.
Warburton though appears confident his Rangers players can keep their head and let their football do the talking this season.