Ross McCormack celebrates after scoring the first goal for Fulham
Ross McCormack clinched his big money move to Aston Villa this week in a £14 million transfer, and will be hoping to continue his outstanding Championship record.
He netted 21 goals for Fulham last season despite their struggles at the wrong end of the table.
The Scotsman is one of the bookies favourites to finish as top scorer, but not the favourite.
That tag belongs to Newcastle United's summer signing and new number nine, Dwight Gayle.
Crystal Palace’s Dwight Gayle celebrates scoring their third goal
Bookies SkyBet have Gayle listed as short as 8/1, with McCormack at 10/1
McCormack is joined by that price by new Villa teammate Rudy Gestede, while Newcastle's Aleksandar Mitrovic follows at 12/1.
Aleksandar Mitrovic celebrates after scoring the first goal for Newcastle
Brentford's Scott Hogan follows at 16/1 along with Brighton and Hove Albion's Glenn Murray, and Norwich City's Cameron Jerome.
Derby's Chris Martin, Nottingham Forest's Britt Assombalonga, Huddersfield's Nakhi Wells, and Sheffield Wednesday ace Fernando Forestieri are all priced at 20/1.