Former Arsenal and Everton striker Kevin Campbell believes Newcastle aren't messing around as they look for promotion from the Championship.
Kevin Campbell believes Newcastle can become a "juggernaut" and expects them to be the "bully" of the Championship.
Speaking on Sky Sports News, the former Arsenal and Everton striker previewed the upcoming Championship season, which kicks off on Friday, and outlined Rafael Benitez's decision to stay as one of the reasons he expects Newcastle to do so well.
"Recruiting Rafa Benitez was massive. Him staying and looking to manage in the Championship is massive," said Campbell.
During their last season in the Championship, Newcastle collected 102 points, only losing four games and remaining undefeated at St James' Park.
If Newcastle are to dominate like they did last time around, they will need to replicate their home form.
"Their home form is going to be key. Is their away form going to unhinge them? We don't know," said Campbell.
"You expect Newcastle to be the bully in that division."
Newcastle finished 11 points ahead of their nearest rivals West Brom in 2010, and Campbell thinks anyone that finishes above Newcastle will be playing Premier League football next season.
However, Newcastle remain the favourite to finish in top spot, and Campbell thinks they are going to be difficult top stop if they find form.
"If they build momentum, they're going to be a juggernaut, difficult to stop."
Newcastle begin the season away to Fulham, and are expected to have signed Hull's Mohamed Diame and Aston Villa's Ciaran Clark before the game at Craven Cottage.
If and when Diame and Clark arrive on Tyneside, they will become Newcastle's seventh and eighth signings of the summer.