West Ham United FC (@whufc_official) August 1, 2016
The Hammers have unveiled a new limited edition third kit based on the club's first ever strip when they were founded as Thames Ironworks.
The full all-blue kit will set supporters back £90 but due to the use of the club's first ever badge - the British flag - it cannot be worn for Premier League, Europa League or League Cup fixtures.
While many supporters are fond of the smart new Umbro commemorative kit, there has been something of a backlash over the fact it won't be regularly worn by Hammers heroes like Mark Noble and Dimitri Payet.
Juventus' Gianluigi Buffon and Leonardo Bonucci celebrate at the end of the game
A kit to mark Juve opener
The likes of the Daily Mail have reported on the kit launch, describing it as a one-off kit for the club's friendly game against Juventus this Sunday - the official opening game at the Olympic Stadium.
Brady received lots of tweets on the kit as a result but the vice-chairman moved quickly to reassure supporters that it is not simply a gimmick in a post on her Twitter account.
West Ham United Vice Chairman Karren Brady with the Olympic Stadium in the background
'It will be used in FA Cup'
"It will be used in all the FA Cup matches and debuted at the opening ceremony Betway Cup v Juventus on 7th August," Brady said.
It will be used in all the FA Cup matches and debuted at the opening ceremony Betway Cup v Juventus on 7th August https://t.co/ZZwxQivNHq— Lady Brady (@karren_brady) August 1, 2016
So there you have it, the kit can be worn in FA Cup matches where applicable.
While that does potentially mean it will only be worn for one match should the Hammers lose in the third round, it at least means it will be worn in an official capacity.
The kit, and who it is worn against, will undoubtedly go on to become an obscure quiz question in the future.
West Ham manager Slaven Bilic
Bilic will just hope to continue progress
The Thames Ironworks kit is modelled by West Ham's English quartet Aaron Cresswell, Michail Antonio, Andy Carroll and captain Noble on the Hammers' official website.
All that will matter to Slaven Bilic, though, is that West Ham continue the progress they made under him last season when the club enjoyed their best ever Premier League points total as they finished seventh, just four points off the Champions League places.