Aston Villa supporters are not impressed.
Aston Villa face a rebuilding job this coming season after a disastrous Premier League campaign which saw them relegated after winning only three matches.
Former Premier League manager Ian Holloway has predicted a bleak season for the Villans - much to the anger of fans - by telling Sky Sports he expects them to finish in 16th place.
He said: "They're lucky I've put them this high Last season Villa's players felt the weight of the shirt, but not the importance of it. They didn't respect the badge enough. I'm worried nothing will change.
“They could easily get relegated again. With the lack of investment and the lack of unity within the playing squad.”
New manager Roberto Di Matteo and new owner Dr Tony Xia during the press conference
Holloway is predicting more turmoil at Villa, but the fresh ownership and management team are clearly hoping otherwise.
While many of the same faces on the playing staff remain, Tony Xia and Roberto di Matteo will be pushing the club in a new direction, expecting their new impetus will get the club challenging for promotion immediately.
Villa have been active in the transfer market, bringing in goalkeeper Pierluigi Gollini, defender Tommy Elphick and midfielder Aaron Tshibola, but are lacking a top striker capable of firing them to promotion.
New Aston Villa defender Tommy Elphick
The Championship season kicks off this weekend with Villa facing a difficult trip to Sheffield Wednesday on Sunday.
Here is a look at how Villa fans have responded to Holloway's comments...
If I’m Aston Villa #avfc - I would stick that Ian Holloway blog on the wall of the dressing room every game this season. Wow.— Sean (@seansheep188) August 1, 2016
Holloway has a right to he's opinion it's up to our players to prove him wrong. #avfc— Mark brough (@brooughy26) August 1, 2016
I think Holloway was predicting 16th place or relegation if he was our manager #avfc— David Logan (@thelogan1975) August 1, 2016
Don't think Ian Holloway is far off in his prediction, massively under prepared for the season ahead #avfc— Chet. (@Chet1_) August 1, 2016