Arsenal's rejected bid for Alexandre Lacazette was met with a collective sigh by Gunners supporters this week as the prospect of Olivier Giroud spending another season as the club's first-choice striker looks more likely by the day.
Of course, Giroud has his uses, but a centre-forward capable of going 15 Premier League games without a goal is not a player who is going to fire any team to the title - a lesson which manager Arsene Wenger seems determined to learn the hard way.
But if Arsenal continue to try and fail with half-hearted efforts to recruit a top-drawer marksman, could Chuba Akpom be the ace up Wenger's sleeve this season?
This time two years ago, the prospect of Tottenham Hotspur's Harry Kane becoming one of the most lethal strikers in Europe seemed unlikely. Yet, fast forward about 24 months and the 23-year-old is perhaps the most valuable man in English football.
Like Akpom, who has been loaned to Brentford, Coventry, Nottingham Forest and Hull, the Tottenham lad had experienced a few modest spells with the likes of Leicester and Norwich without ever really suggesting that a goal-laden couple of seasons at Spurs awaited him.
Before his 31-goal campaign of 2014-15, Kane was slightly more established at Tottenham than Akpom is at Arsenal, and had scored Premier League goals for the Lilywhites.
Then again, he is also two-and-a-half years older than his Arsenal counterpart. Kane was 21 when he scored the first of his 31 goals two seasons ago and time also favours 20-year-old Akpom in his bid to emulate the Spurs marksman.