West Ham United have been frustrated in their search for a striker this summer.
West Ham have submitted bids for a number of high profile signings this summer, with Alexandre Lacazette and Carlos Bacca two of their most exciting targets.
However, Lacazette and Bacca both expressed a reluctance to move to the Hammers, and Bilic has suggested that his side have other players in mind now.
Bilic explained: "I said that we won't buy just for the sake of buying and that includes the strikers as well.
“Also I told the chairman a couple of days ago I can understand for some players that we are not number one target. I told him also that I also don't want to buy the players who don't want to come to us so I said that is it.
“Now we have a little bit of a different strategy and we are trying to get one or two players that are really hungry and keen to join us and they are extremely quality players.”
Gold has hinted that West Ham may still invest big money in a striker, but doing so has proven problematic so far.
West Ham are known to be aiming to strengthen their forward ranks, with Jonathan Calleri the latest player to be linked.
Despite their struggles to add a striker, West Ham have still had a fairly productive summer transfer window to date.
The Hammers have brought in a handful of new signings, with the likes of Havard Nordtveit, Sofiane Feghouli and Gokhan Tore all joining.
West Ham play their first competitive match of the season later this evening, against NK Domzale in the Europa League.