The 23-year-old arrived from Oxford United after a goal-laden season in League Two.
Kemar Roofe and Bristol Rovers' Tom Lockyer in action
New Leeds United signing Kemar Roofe has been talking to the club's website about what he hopes to bring to the Whites this season, as well as the positive work he and the rest of the squad have done in pre-season.
Roofe is set for a big season after stepping up two divisions to join Leeds in a four-year deal in what BBC Sport reported to be a £3 million fee.
Kemar Roofe celebrates after scoring
And the 23-year-old is joining a team being redeveloped by former Swansea manager Garry Monk, something Roofe is excited to be part of as the friendly matches come thick and fast ahead of the new season.
"It’s a new team with new players getting to know each other," Roofe told the Leeds website. “We’ve worked hard and we’ve taken the right steps this summer. We’ve just got to trust our training and what we can do.
Barnsley’s Alfie Mawson and Kemar Roofe in action
“We’ve done the hard work in pre-season and now it’s the fun bit of getting into the games."
The winger starred for Oxford United last season as the U's won promotion from League Two, scoring an amazing 26 times across all competitions to announced himself as one of the most promising young English talents in the country.
Such a campaign was recognised as he won the League Two Player of the Year award, and set him up nicely for a crack at the Championship, as he looks to make an exciting impression on the division.
"I’ve come here to impress," Roofe added. "Continue working hard and hopefully help the team to win games.”
With the forward one of six signings Monk has made as he takes the reins at Elland Road, and with more expected to come, there is certainly plenty for Leeds supporters to be excited about, even if Roofe's words about the team getting to know each other are worth keeping in mind.
Kemar Roofe gets past a tackle from Barnsley's Marc Roberts