The Midlands club have been interested in the Leicester City star for much of the summer, but there could be a sensational reason why the deal isn't getting done.
General view of fans outside the stadium before the game
West Bromwich Albion are reportedly in talks with a group looking to takeover the club, and the Birmingham Mail has suggested that it is multi-billion-pound Chinese real estate firm the Evergrande Group.
The group is owned by multi-billionaire Xu Jiayin, and is linked with Chinese Superleague side Guangzhou Evergrande, with Guangzhou being Birmingham's sister city.
Interestingly, with the club's current owner Jeremy Peace said to be looking to step aside, the Mail report also suggests that the projected new owners are already involved in signing off transfer deals, such as the reported £9 million approach for Jeffrey Schlupp.
Leicester City's Jeffrey Schlupp in action with Swansea's Wayne Routledge
The Baggies have been linked with a move for the Leicester City and Ghana wide man for several weeks, with the Express and Star stating that West Brom are actually set to come in with a bid of £10 million plus for a player who won the Premier League last season.
With little progress seemingly being made, the Birmingham Mail's report certainly shines an interesting new light on both the possibility that a transfer will happen, as well as the Baggies' transfer business in general this summer.
Sunderland's Adam Matthews in action with Leicester City's Jeffrey Schlupp
Schlupp has featured at both left back and as a winger for the Foxes during his career, and Tony Pulis is eager to add wide players to his squad, and even more interested in bringing in another option at fullback having employed Jonny Evans and James Chester in that position for much of last season, following Chris Brunt's longterm injury.
But if the Baggies are relying on approval from on would-be billionaire owners, it could either get in the way of a deal, or be the start of an exciting time at the Hawthorns.
Everton's Darron Gibson concedes a penalty against Leicester's Jeffrey Schlupp