West Ham co owner David Gold
The Hammers have been linked with a host of top strikers this summer but have already missed out on Dutch star Vincent Janssen after he opted to join Spurs as well as Lyon's Alexandre Lacazette despite having a record £31 million bid accepted.
Bilic also failed with a bid to lure Belgian star Michy Batshuayi who instead joined London rivals Chelsea.
West Ham co owners David Sullivan and Gold plot transfers
Co-owners chasing marquee striker signing
With the big move to the 60,000 seater Olympic Stadium on the horizon in the coming month Gold and his fellow co-owner David Sullivan have pledged to make a marquee striker signing and are willing to spend as much as £30 million on that player.
Gold has admitted it is proving difficult due to lure Europe's elite due to the demands of the top players, in a TV interview with Sky Sports News.
But the successful businessman had an ambitious message for their targets.
West Ham striker targets like Carlos Bacca want Champions League football
'They'll have to wait a year'
"It's been difficult, but we are chasing top quality players and because we're chasing top quality players as a rule they want Champions League, they want to be at the biggest clubs in the world and therefore you're up against that kind of competition," Gold told Sky Sports News.
"It's hard to get those very, very top players to come to West Ham because they want Champions League and that means they're going to have to wait a year before they can play in the Champions League," Gold added with a wry smile.
When pressed by the reporter with the question 'Only a year?' Gold responded: "Only a year."
West Ham manager Slaven Bilic
Hammers came close but need goals to bridge gap
The Hammers only finished four points off the Champions League places last season and have been kicking themselves since having drawn more games than any other side in the Premier League, many of which should have been victories.
It was felt the lack of a 20-goal a season striker stopped the Hammers from achieving Champions League football, so it is clear where this summer's priorities are.
Of course the league is not their only route to Europe's top table.
The club is also in the Europa League this season and the winner will be rewarded with a Champions League spot come what May.
Why not dare to dream like Gold, after all it is what got him where he is today.