Swansea's Gylfi Sigurdsson
The Swans have just been taken over by US investors and are under no pressure to sell, but could seek to cash in on the Icelandic international given the inflated price.
And reports in The Mirror suggest they may already have a replacement lined up, expressing interest in Tottenham attacking midfielder Alex Pritchard, who is available at £8 million.
Alex Pritchard of England during training for the under-21s
Pritchard is an attacking midfielder who plays in the same position as Sigurdsson, and like the Iceland star, he is also a set piece specialist.
He impressed on loan at Brentford on loan in 2014/15, scoring 12 goals and providing seven assists.
Brentford's Alex Pritchard celebrates scoring their first goal
Last season was a write off due to an ankle injury for England's under-21 side which required surgery, before a loan move to West Brom, where he was not given a chance to play.
He is not in Tottenham's plans, left off their pre-season tour, potentially a victim of increased standards required given their elevation to playing Champions League football this season.
A move to Swansea could be a good switch for him, it certainly helped Sigurdsson in a similar spot after failing to settle at Tottenham, and a transfer could well lead to the Euro 2016 star being sold to Everton.
Iceland's Gylfi Sigurdsson attends a news conference