The former QPR winger has fitted in very well at his new club since moving at the start of July.
Matt Phillips celebrates scoring for QPR
West Bromwich Albion assistant manager Dave Kemp has told the Express and Star of his delight at new signing Matt Phillips' performances so far since arriving at the Hawthorns this summer from QPR, going on to outline what the club hopes he can offer next season.
Having come close to finding the net for the first time in the club's preseason friendlies, Kemp feels Phillips is someone that can east the burden on the Baggies attacking group when it comes to goalscoring.
"We've been very pleased with him," Kemp is quoted as saying by the Express and Star. "Matty's a good player, one we've been aware of for a long time, and we're pleased to have him here.
Matt Phillips in action with Huddersfield's Martin Cranie
"We're going to need his pace and power. Hopefully he can score some goals as well. He's got a good goalscoring record, we want him to bring that to the team."
The former R's winger has had occasional bursts of goalscoring form throughout his career, and as a powerful and quick player who is willing to take risky efforts at times, Phillips could turn out to be a super signing for the Baggies.
Matt Phillips in action with Ipswich Town's Jonas Knudsen (L)
The 25-year-old scored eight times for QPR last season as the Londoners finished mid table, and he has managed as many as 12 in a single campaign before, netting that figure in 2012 with Blackpool.
Crucially for the player and his new team, Phillips also managed to score three times in nine games as QPR entered the last few matches of their Premier League campaign in 2014, one of which was a stunning effort in a London derby versus Crystal Palace.
However, as the Baggies have found with Callum McManaman, it isn't always a given that previous goalscoring form will be replicated at a new club. Pulis, Kemp and co will certainly be hoping Phillips manages to shine.
Matt Phillips and Preston's Calum Woods in action