Aston Villa owner Dr. Tony Xia admits club desperately need new striker but suggests solution is close

New manager Roberto Di Matteo and new owner Dr Tony Xia during the press conference

The Villa chairman stressed that "splashing" money does not always yield success.

New manager Roberto Di Matteo and new owner Dr Tony Xia during the press conference

Aston Villa chairman Dr. Tony Xia has admitted on Twitter that the club needs a new striker this summer, but suggested that they will follow their strategy rather than simply "splashing" money.

Villa struggled for goals last season, with top scorer Jordan Ayew netting just seven times in the Premier League as they slumped to relegation in miserable fashion.

New manager Roberto Di Matteo has already signed a goalkeeper, defender, and a central midfielder this summer, but there appears to be a pressing need to bring in a forward.

It was reported on Wednesday that Villa had made an offer for Bristol City's 20-goal striker Jonathan Kodjia, but it has since been claimed that offer - allegedly around £5 million - has been rejected.

Jonathan Kodjia - Bristol City

Xia has been prominent in interacting with supporters on Twitter, stressing last week that fans should have patience over the club's transfer activity.

He has now spoken up on the issue of the search for a striker, insisting that the club have a strategy which involves more than just throwing money around.

Responding to a fan's message that the club need "a decent striker", Xia wroteL "We all know that and believe we have the best strategy and plan."

Moments before, he had tweeted: "We have learnt from experience that splashing money and adding players cannot guarantee the success. Please trust RDM [Di Matteo] and teams know what they need [to] do!"

Villa do have a prolific Championship goalscorer in their squad in the form of Rudy Gestede, with the striker having hit 34 goals in 66 appearances as a permanent player for Blackburn Rovers prior to his move to Villa Park.

However, with Ayew's future uncertain and Gabby Agbonlahor and Libor Kozak struggling for form and fitness over the last few years, another attacking option would be a welcome addition for the Championship club.

New manager Roberto Di Matteo and New owner Dr Tony Xia pose after the press conference

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