Spurs agree deal with South Korean company Kumho Tyre - Son's importance underlined

Son Heung Min celebrates with Toby Alderweireld after scoring the first goal for Tottenham Hotspur

The agreement strengthens the club's presence in South Korea, and emphasises the commercial value of Heung-Min Son.

Son Heung Min celebrates scoring the first goal for Tottenham HotspurSon Heung Min celebrates scoring for Tottenham Hotspur

Tottenham Hotspur this week announced a deal with South Korea based tyre manufacturer Kumho Tyre, an agreement set to last a minimum of two years.

The deal comes on the back of what is significant development in the Spurs fan base in South Korea, with the country's star player Heung-Min Son signing for Tottenham last summer.

The 24-year-old had a mixed season in his first campaign in North London, but is a hero in his homeland, arguably one of the top talents the country has ever produced. Son has scored 16 goals in 48 matches and was last year voted Asian Player of the Year. He will represent South Korea at the Olympics in Rio this summer.

The Kumho Tyre deal is a superb financial decision for Spurs, and will see them benefit even further from their high profile in the region because of the presence of Son and also after a Premier League challenge last season. In turn, the company's brand will be present alongside Tottenham's other commercial partners at home matches and on the club's digital media, as well as with the Tottenham Hotspur Foundation, as they seek to develop their UK market.

It's not the only South Korean business the club have agreed recently, having utilised Seoul based brand management and licensing agent Infiniss earlier this summer.

It may be inferring somewhat, but the news certainly seems to dampen earlier reports, such as in the Telegraph at the end of the season, that the club were considering selling Son less than a year after bringing him to White Hart Lane.

Club's have frequently looked to bring in players from areas of the world where the market is ripe to Premier League exposure. The fact Son is a big name in Asian football and a quality player to boot should be convincing when it comes to Pochettino considering trimming his squad.

Few Spurs fans would be eager to see Son leave, and if he plays a part in bringing the glory of Tottenham Hotspur to other parts of the world, that can only be good news.

Tottenham's Son Heung-Min in action with Swansea's Neil TaylorTottenham's Son Heung-Min in action with Swansea's Neil Taylor

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