The Hammers have been linked with a host of top strikers this summer but have already missed out on Dutch star Vincent Janssen after he opted to join Spurs as well as Lyon's Alexandre Lacazette despite having a record £31 million bid accepted.
Slaven Bilic also failed with a bid to lure Belgian star Michy Batshuayi who instead joined London rivals Chelsea.
With the big move to the 60,000 seater Olympic Stadium on the horizon in the coming month Gold and his fellow co-owner David Sullivan have pledged to make a marquee striker signing and are willing to spend as much as £30 million on that player.
Celebrity Hammer Kriss Akabusi
Akabusi's advice over striker search
But celebrity West Ham fan and legendary British athlete Kriss Akabusi has taken to Twitter to have his say on the club's summer business with a spot of advice for Gold and Bilic.
"Love Bilic and West Ham don't care about pre-season but concerned when I see Michail Antonio playing right back, he's too good to be wasted there," Akabusi posted on Twitter.
"Please David Gold save (the) search for a striker, buy a decent right back and play Antonio off Carroll, feed Carroll and Antonio will score.
"Think he (Antonio) would have played for England if he'd continued up front and he will have his head turned soon for sure (if he continues at right back)."
Spot on, think he would have played for England if he'd continued up front, & he will have his head turned soon4sure https://t.co/Bdkl2ZitMw— Kriss Akabusi MBE (@krissakabusi) July 20, 2016
West Ham's Michail Antonio looks dejected
Athletics legend speaks from the heart buy speaks sense too
Akabusi speaks from the heart as a dedicated West Ham fan and season ticket holder.
And he will have the backing of many of his fellow Hammers who feel the same way about Bilic's insistence on using the powerful star in defence.
Antonio contributed 15 goals and assists this season - despite only beginning his West Ham career halfway through the campaign.
He was overlooked by Roy Hodgson and Bilic's decision to keep playing him at right back won't have helped.
West Ham co-owners David Sullivan and David Gold
Co-owners will still be expected to sign marquee striker
Many supporters also feel Antonio is not good enough defensively to play their permanently and are keen to see the club invest in a top class right back.
However Hammers fans have been promised a marquee striker signing and they will want to see a 20-goal a season striker come in regardless of Antonio's goalscoring prowess.
Akabusi also makes a salient point in suggesting Antonio could get fed up and leave which would be a massive blow for the club.