David Sullivan claims West Ham's lack of Champions League football is holding back moves for strikers

West Ham co owner David Sullivan

West Ham United's search for a striker has been well documented, as moves for several of Europe's elite marksmen have ended in disappointment.

West Ham co chairman David SullivanWest Ham co chairman David Sullivan explains the reason behind West Ham's failure to lure world-class striker to the club

West Ham United co-chairman David Sullivan has told the club's official website how their lack of Champions League football is having an adverse effect on bringing in the strikers they want.

Sullivan claims that every striker they have gone after wants Champions League football, which the Hammers can obviously not provide, although he insists work is still going on behind the scenes to add quality to the squad.

"Our search for a new forward has been well documented and we have been working hard to negotiate moves for some big name strikers," he said. "Ideally we would have had someone in place by now but sadly that has not proved to be the case and the forwards we have targeted want to play Champions League football. The hard work continues behind the scenes as we look to bring more new players into the squad."

West Ham manager Slaven BilicWest Ham manager Slaven Bilic managed to steer his side to a seventh place finish in the Premier League last term

The Hammers enjoyed a fine campaign under Slaven Bilic last term, and ended up finishing in a respectable seventh position, which in turn qualified them for Europa League football.

Much more will be expected of the East Londoners this upcoming season, however, and to reach a level where Champions League football is even a possibility, they will certainly need a 20-goal a season striker. 

Nevertheless, Sullivan insists that if the Hammers cannot find a forward of the required standard before the start of the season, he has every faith in the current crop of forwards.

Speaking to whufc.com, he highlighted the fact that they were the fourth highest scorers in the Premier League last term.

West Ham's Andy CarrollSullivan maintains he has every faith in the Hammers' current crop of strikers

"We have still got some fantastic strikers at the club and we were the fourth highest scorers in the Premier League last season," he said. "In a perfect world I would like to think we will bring in a top class striker before the transfer window closes at the end of August, but if that doesn’t happen I have every confidence in our current strikers to continue doing the business."

Bilic will have to decide if he is equally as confident in his striking options before the new season kicks off, or whether he reverts to a Plan B type target, and more of an unknown quality.

He has done it before by bringing in the likes of Manuel Lanzini, and that may eventually be the best route for West Ham to take, until they reach a stage where they can offer the world-class players Champions League football.

West Ham manager Slaven BilicWill Bilic opt for a lesser known striker if other targets prove unattainable?

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