Cellino has a well publicised fear of the number 17, as he believes that the figure brings bad luck.
However, the Italian owner insists that the fact Leeds are heading into the 2016/17 campaign is not a bad omen.
“No, I am not worried that this is season 2016/17,” he said.
“I tell you something, bad luck is like algebra. Minus by minus is positive. And I think that Leeds has got some kind of curse!
“This club has got something negative somewhere. So I think we have more chance in ’17 because minus by minus is positive. I am very positive.”
Leeds have not had a number 17 in their squad since Cellino took over, while the 17th match day programme of last season was labelled as number 16B.
Leeds will be hoping this season brings about a change in fortune for them, as they aim to claim a top six spot.
The Whites have offered season-ticket holders a refund, if they fail to make it into the play offs next term.
Leeds have not played in the Premier League since 2004, and they are desperate to return to the top flight.
Garry Monk’s side’s competitive campaign kicks off with a match against Queens Park Rangers at Loftus Road.