Uncertain future - Alvaro Morata
The Spanish international striker is a wanted man, with both Chelsea and Arsenal thought to be in pursuit of his services.
However, Morata has only recently returned to Real Madrid after the club exercised a buy-back clause in his original transfer to Italian champions Juventus.
Spain's Alvaro Morata in action with Croatia's Tin Jedvaj at Euro 2016
But that has not dampened rumours of a second transfer for Morata, as Real Madrid were able to offer a sum thought to be barely half of his true valuation, with the buy-back clause triggered at €30 million (£25 million).
Real Madrid coach Zinedine Zidane is set for talks with Morata
Either way, should Real sell their academy product on again, they stand to make a substantial profit.
Morata has nonetheless sought reassurances from his manager, former French legendary midfielder Zinedine Zidane, over how much game time he can expect to get next season.
With the 'BBC', namely Karim Benzema, Gareth Bale and Cristiano Ronaldo all permanent mainstays in Real's starting 11, it is not easy to see how Morata would easily slot into the first team.
And Morata wants to make it clear that he does not intend to be a benchwarmer this coming season, with a potentially lucrative Premier League move very much on the cards that could prove to be the ace in his hand.
Spain's Alvaro Morata has a shot saved by Czech Republic's Petr Cech
Morata is set for crunch talks with the European Champions, and it is thought that a new contract could also be on the table.
What could also sway the decision is the injury lay off to Cristiano Ronaldo, who Marca state will not return to action until the beginning of September.
As things stand, however, everything remains on the table.