Garry Monk was appointed the Leeds United head coach last month.
Club chairman Cellino is not popular among many fans, largely due to the hiring and firing of managers he has done since he has been in charge of Leeds.
The Italian entrepreneur, though, is very passionate about football and comes across in interviews as someone who genuinely wants the Whites to succeed.
Monk, who was appointed the Leeds head coach last month following the departure of Steve Evans, has outlined the passion that Cellino has for the West Yorkshire outfit.
The former Swansea City manager has also stated that unlike many others, Cellino understands football.
“When I sat down with him I had a good feeling about him and the club,” Monk told The Yorkshire Evening Post about Cellino. “One thing that I think gets under-estimated is how much he wants the club to do well.
"From that first meeting I knew I was interested in the job and the more we talked, the more I liked the sound of it. I felt I could come here and do something.
“He does know football, I can tell you that. There are lots of people in football who don’t, or don’t know as much as they should.”
Leeds have started pre-season training already, as they prepare for the upcoming 2016-17 campaign.
The Whites will be aiming to finish in the top six of the Championship next season and earn a playoff spot.
The West Yorkshire outfit have been quite busy in the summer transfer window so far, signing Marcus Antonsson, Robert Green, Kemar Roofe, Kyle Bartley (loan), Hadi Sacko (loan) and Matt Grimes (loan).