Hold me and don't let go: West Ham manager Slaven Bilic with Dimitri Payet
Payet has been linked with a mega money move away from the Hammers after continuing his brilliant form of last season into Euro 2016 as hosts France marched to the final.
The 29-year-old was one of the stars of the tournament and as a result speculation has been rife over his future.
West Ham co chairmans David Sullivan and David Gold
Co-owners slap huge price tags on star man
But co-owners Gold and Sullivan have both spoken out over the rumours this week insisting their star player is not for sale ahead of the club's big move to the 60,000 seater Olympic Stadium later this month.
However, while Gold told BBC the Hammers would not entertain any offers under £50 million, his partner Sullivan insisted it would take double that for the East Londoners to budge, as reported by the likes of the Daily Mirror.
Dimitri Payet celebrates
What does Twitter make of Gold and Sullivan's comments?
Whatever their true tipping point, one thing the pair do agree on is that they very much intend to keep Payet.
And Twitter has been reacting to Gold and Sullivan's comments with a mixed bag of responses.
The transfer market is getting silly, £100 million for Payet is way over the actual valuation— Sean Barton (@gimli471) July 12, 2016
West Ham won't listen to any offers less than £50m for Payet..? Why give him a valuation if your aim is to hold on to him— #COYG (@abz_gooner) July 11, 2016
West Hams David Sullivan says transfer fees have gone barmy ,then says would take £100 million to sign Payet lunatics taken over the asylum— Carl Aldred (@carl_aldred) July 12, 2016
West Ham co-chairman Sullivan: "Even at his age Payet is worth £100m."— M.A.J (@UItraSuristic) July 11, 2016
West Ham co-chairman Gold: "Won't listen to offers under £50m."
@SkyFootball get in the bin so Messi and Ronaldo are 500 million minimum yeah ?— Daniel Kidd (@Daniel_kidd7) July 12, 2016
@SkyFootball 100 mill my arse— zapaz (@zapaz66) July 12, 2016
another over hyped over paid one season wonder