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Tottenham Hotspur appear to have been defeated in their attempts to sign Antonio Sanabria from Roma, with Italian newspaper La Repubblica reporting he is near to completing a move to Real Betis.
On the face of it, rejecting the team who finished third in the Premier League and who can offer Champions League football seems like an odd decision.
Yet for Sanabria it is a smart move, with his career at an early stage, at just 20-years-old.
At Tottenham he would be third choice striker, behind Harry Kane and new signing Vincent Janssen, and receive limited playing time, especially with head coach Mauricio Pochettino's preference to play with one up front.
Harry Kane celebrates with Christian Eriksen (L) after scoring the second goal for Tottenham
They had only one player break into double figures last season, top scorer Ruben Castro. Their next highest scorer had only three goals.
Castro is 35-years-old, and Sanabria has a clear path into the first team, not just this season, but for years to come.
At Spurs, neither Janssen or Kane are going anywhere for the forseeable future, and Sanabria could have been signing up for several years as a substitute.
Add that to the fact Sanabria is more familiar with La Liga, after netting 11 goals on loan for Sporting Gijon last season and playing in Barcelona's academy, his decision makes a lot of sense.
It is a shame for Tottenham, as he could have been an excellent addition as back-up for Kane and Janssen, but there is plenty of time to add to their ranks this summer, and perhaps find a more experienced striker more content to spend time on the sidelines.
Sporting's Antonio Sanabria celebrates next to team mate Carlos Castro after scoring a goal