Tottenham Hotspur have given themselves a major edge for next season after signing Vincent Janssen, the 2015/16 Eredivisie top scorer.
The Dutch international is an exciting addition and finally answers the big question the club were facing regarding a lack of options to compete with Harry Kane.
Netherlands' Vincent Janssen in action with England's John Stones
Janssen's price tag, under £25 million, is a good fee in a market which is more over inflated than ever, with Manchester United linked with a £100 million move for midfielder Paul Pogba.
Netherlands' Vincent Janssen in action with England's Chris Smalling
It had been claimed Arsenal were 'regularly scouting' the 22-year-old, and while they may have seen something they did not like - they have not come up with any alternative solutions to their own issues either.
Olivier Giroud is yet to score 20 Premier League goals in a season since signing in 2013, while Danny Welbeck has been struggling with injuries over the past year.
A failed pursuit of Leicester City's Jamie Vardy earlier this summer suggested they were trying to address the situation, but there has been nothing since, barring the acquisition of Japanese striker Takuma Asano, who is expected to play no part for them next season.
Arsene Wenger pictured at Arsenal's London Colney base
This is why seeing their bitter rivals Spurs land a genuinely exciting striker like Janssen for an affordable fee has not gone down well with Gooners, and manager Arsene Wenger has predictably been copping the blame.
Here is a look at the comments via Twitter...
Disappointing to see Janssen and maybe Bacca both heading to Spurs and maybe WHU respectively both viable options for us! #AFC— Petits Ponytail (@petitsponytail) July 12, 2016
Janssen gonna be a great addition for shitty spurs.... meanwhile at arsenal no transfer movements... worrying signs #afc— vicky619 (@steelvicky) July 12, 2016
Looks like Vincent Janssen has gone to Sp*rs. Another season, more Wenger dithering and yet another missed opportunity for a player. Ugh.— Tim H (@timjbharg) July 12, 2016
Wenger cannot say that Janssen was not available.— Kwakú. (@Sneaky_Blacky) July 12, 2016
I swear if Janssen turns into a top class striker I'd be fuming at Wenger for not signing him.— MÖ11 (@OzilVision11) July 12, 2016
Arsenal Target Vincent Janssen has joined Spurs, hopefully Wenger didn't make a mistake....— Arsène's Arsenal (@ArsenalAnalist) July 12, 2016
Janssen for 18mil is a steal. Fantastic piece of business from Pochettino. Pray Wenger doesn't chase shadows only to typically penny-pinch.— Praful Pradhan (@PrafPradhan) July 12, 2016
Arsenal manager Arsene Wenger