The West Brom forward looks set for another uncertain summer while the likes of Crystal Palace, Stoke and Watford circle.
West Brom's Saido Berahino
West Bromwich Albion striker Saido Berahino has posted a photo and message on Twitter hinting at "the beginning of a process" that could mean anything from the beginning of a negotiation to move or getting ready to spend one more season at the Hawthorns.
The Baggies forward has been strongly linked with a departure this summer after a difficult 12 months at his boyhood club.
But his message doesn't have the tone of someone about to leave the club, if anything it suggests a determination that he will be there for the foreseeable future - at odds with recent reports from Sky Sports that he has rejected a new four-year contract.
Though it could just be Berahino knuckling down with pre-season despite all the speculation, or as a transfer may be currently being negotiated, the fact his contract is heading into its final 12 months won't go unnoticed at the club.
Berahino of course suffered a very public falling out with Baggies chairman Jeremy Peace, after the collapse of a rumoured switch to Tottenham last summer.
It would go on to have a major detrimental impact on the young striker's career, with Berahino following up his sensational 2014-15 season with a campaign often on the cusp of the West Brom squad and his form and trajectory very much stumbling.
Nevertheless, it has seen plenty of clubs still interested in the 23-year-old this summer, with Stoke City, Crystal Palace and Watford all considering the attacker a major target ahead of the new season. Figures of around £15 million have been quoted by the likes of the Mirror.
West Brom's Saido Berahino celebrates scoring
However, with just 12 months left on his deal, one interpretation of his message is that Berahino could be angling to remain at West Brom for another year of his career in order to have the freedom to move to whichever club he chooses - with the transfer fee then settled by a tribunal.
Berahino would certainly be cutting off his nose to spite his face, as this could see even less playing time than last season, and end up upsetting his career even more. And of course, it would be a move that would not go down well with anyone attached to the Baggies. Even if Berahino felt he was getting the last laugh on Peace, Tony Pulis, who has treated the youngster well despite his problems, and the Hawthorns supporters would be particularly disappointed if this was to come to pass.
West Brom's Saido Berahino in action with Leicester City's Andy King