Carlos Bacca in action for AC Milan
According to the likes of the Daily Mail, the Hammers have opened talks to sign Colombian star Bacca from Italian giants AC Milan and will meet with the player’s representatives to try and thrash out a deal.
It was only their profligacy which stopped West Ham making it into the Champions League last season as they finished just four points behind fourth-placed Manchester City with a total of 14 draws, many of which they should and could have won.
West Ham's manager Slaven Bilic looks frustrated as another chance goes begging
Striker would have elevated profligate Hammers into Champions League places
Even in many of their eight defeats the Hammers had plenty of chances to secure the win, the 2-1 defeat away at Stoke on the last day of the season offering the perfect example.
So Bilic knows he must sign a top striker this summer but actually pulling it off has proved difficult.
The club have seen moves for Alexandre Lacazette, Michy Batshuayi and Carlos Tevez fail.
So supporters are not getting too carried away by reports Bacca will be joining the East London revolution ahead of the big move to the 60,000 seater Olympic Stadium later this month.
Arsenal's Joel Campbell in action
Fellow south American could be back-up plan
Should Bacca go the same way as the likes of Lacazette, though, Gunners star and Bacca's fellow South American Joel Campbell could provide the perfect back-up plan.
Not so long ago Campbell was shining on the biggest stage of all as he played a staring role in Costa Rica's fantastic World Cup adventure in Brazil.
Many thought his performances would finally see him graduate to the Gunners first team.
And while he has been used as a squad player since, Arsene Wenger has never fully trusted the fleet-footed forward to hold down a regular first team spot.
Indeed in a number of matches for Arsenal last season Campbell was substituted despite being one of the North London's sides better players.
Campbell in action for Costa Rica at the Copa America Centenario
Campbell fits Hammers transfer policy
The Hammers have been linked with Campbell in the past and he fits with their transfer policy of targeting young, hungry players under the age of 27 put in place by Sullivan, Gold and chief talent spotter Tony Henry.
Campbell made 28 appearances for Arsenal last season which was his first full campaign in the Premier League and played for Costa Rica in the Copa America this summer.
Hammers fans would take to him too given his dribbling ability, eye for a pass and the fact he is not afraid to put a shift in and help his team defend too.
Any move would be unlikely to break the bank either and could even leave Bilic room to go big for another top class forward to join Campbell in the claret and blue.