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Massimo Cellino's big u-turn at Leeds United

Leeds owner Massimo Cellino

Leeds United owner Massimo Cellino once stated that he was not a fan of loan deals.

Leeds United Chairman Massimo Cellino

Leeds United owner Massimo Cellino appears to have performed a dramatic u-turn, when it comes to his opinion on loan transfers.

When Cellino took charge at Elland Road, he admitted that he was not a fan of the loan market.

“With loans that have no (right of) redemption, you are only paying to train another club’s player,” Cellino said back in 2014. “I’ve never done a deal like that in my life.”

Leeds owner Massimo Cellino

However, since the turn of the year - Leeds have been heavily reliant on temporary signings.

Last January, Leeds opted to bring in Mustapha Carayol and Liam Bridcutt on loan deals and they have not stopped that tactic this summer.

Leeds have snapped up Kyle Bartley, Hadi Sacko and Matt Grimes all on deals which will only last until the end of the season.

Blackburn Rovers' Matt Grimes

It highlights a distinct change of approach from Cellino, as Leeds aim to improve their fortunes.

Leeds did, of course, loan players in Cellino's early stages at the club - with a host of foreign stars arriving at Elland Road.

The likes of Dario Del Fabro, Edgar Cani, Brian Montenegro, Adryan, Sol Bamba, Zan Benedicic, Granddi N'Goyi all joined Leeds, but the crucial difference was the Whites always had an option to buy these players built in to the loan deal. They have no such option on the Bartley and Grimes deals, which they have completed this summer.

The Whites have been languishing in mid-table for a prolonged period of time, but they have already announced their intentions of making it into the top six next term.

Leeds have offered season ticket holders a part-refund if they don’t make it into the play offs, meaning there is pressure on Cellino’s new transfer market strategy to be effective.

Leeds United owner Massimo Cellino watches from the stands

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