Vincent Janssen celebrates with team mates after scoring the first goal for Netherlands
Tottenham Hotspur's imminent signing of Vincent Janssen is a potentially huge coup - and cranks up the pressure on their rivals to respond.
Dutch website Voetball Zone report AZ Alkmaar have accepted a bid for Janssen, and a medical is due to take place as soon as possible.
This eases the pressure on first choice striker Harry Kane, who won the Golden Boot last season but began and ended the campaign out of form, and continued this into Euro 2016.
Tottenham Hotspur's Harry Kane wins the 2015/16 Barclays Golden Boot Award, scoring 25 goals
Janssen scored 27 goals in the Eredivisie last season and has the credentials to become a key player and help Tottenham kick on next season and challenge for the title once again.
While great news for Spurs, it is not so great for rivals Arsenal, who are left with Olivier Giroud as their first choice centre-forward, having struck 16 league goals last year.
The Gunners attempted to sign Jamie Vardy from Leicester City but were knocked back as he signed a new deal, while talk of spending £40 million on Romelu Lukaku or Alexandre Lacazette can be treated with suspicion.
Arsenal narrowly finished above Tottenham last season, requiring a final day turn-around, and Janssen's signing is an early statement of intent from Spurs that they will return in 2016/17 a stronger side.
Japan's Takuma Asano (R) and South Korea's¬†Yeon Jeimin (L) fight for the ball.
Arsenal signed one striker last week, bringing in Takuma Asano from Hiroshima Sanfreece, but he is not expected to feature next season.
Yaya Sanogo returned to training for the club this week, after unsuccessful loan spells at Ajax, Crystal Palace, and Charlton Athletic.
Arsenal's Yaya Sanogo during training
A Wenger folly of three years ago, he appears increasingly unlikely to make it, while Chuba Akpom's seven goals on loan at Hull City over a whole season does not exactly put him at the front of the queue either.
Arsenal need to find answers from somewhere, and Tottenham locking down Janssen sets the bar high - for them to try and find an even better option.
Picture Supplied by Action Images - Olivier Giroud