Kilmarnock manager Lee Clark
Killie have already brought in 11 new signings this summer as they look to improve on their performance from last season where they had to rely on a play-off with Falkirk to secure their Scottish Premiership status.
Rangers manager Mark Warburton celebrates winning the Scottish Championship
And Clark believes that it is the Light Blues' return to the top flight that has helped him convince their new signings that Rugby Park is a place that they should come to.
"These lads had other possibilities down south but part of my selling point was Rangers coming back in," he told the Record.
"They could have stayed down south. Some of the lads who have come on loan would have had possibilities to go into the Championship and League One there.
"Some of the ones out of contract had clubs there too. But they've looked at it. From my experience and what I'm hearing when I speak to people down south, they're saying this league is getting its wow factor back a bit."
Although Clark is positive about Rangers' return to the highest level, their strength, both in terms of squad depth and stature, means that it is highly unlikely that they will be coming back up with the mentality that many newly-promoted sides have of simply trying to stay up.
And that would obviously be a problem for Killie as, if Mark Warburton's men take little time to move themselves back towards the table's summit as many expect, their task of remaining in the division will be much tougher as the newly-promoted side will not be happy with simply surviving which will leave fewer teams in the relegation mix.
Therefore, Rangers' presence may ultimately prove to be a negative for Kilmarnock as theoretically, every team will receive the same boost in the transfer market from the Gers' return, so it could come down to who takes the most advantage of their return and uses the window in the best way to decide who will be the ones keeping their heads above water this season.