Villa are reportedly considering a move to bring in the 34-year-old from their local rivals.
New Aston Villa manager Roberto Di Matteo has already got his transfer plans underway with the signing of Bournemouth captain Tommy Elphick as he looks to undertake a revamp at the club following their relegation.
The defender has added Championship experience and leadership quality to the beleaguered side, but the Italian boss must now turn his attentions to strengthening other areas of his squad.
The 34-year-old was linked on Tuesday with a cut-price move across Birmingham as Di Matteo aims to add more players with experience of lower-league English football.
Lambert would undoubtedly be something of a gamble; the former Liverpool man netted 27 goals in Southampton's promotion-winning season four years ago, but has found the net just four times across the last two campaigns at Anfield and the Hawthorns.
However, the former England man would bring a wealth of experience in English football to Villa Park, and would be another much-needed calm old head in a dressing room full of foreign stars and young players.
His recent goal record hardly inspires confidence, though, and many Villa fans on Twitter were sceptical - to say the least - about a potential move for the striker.
Another transfer window where we are linked with Rickie Lambert ffs— ㅤㅤㅤ☁ (@MattyAVFC_) June 28, 2016
Rickie Lambert ... Nah.— AVFC Transtweet 跨鸣叫 (@AVFCTransTweet) June 28, 2016
Is Rickie Lambert really any better than Gestede or even Kozak?#avfc— Andy_avfc (@Andy__avfc) June 28, 2016
Rickie Lambert wouldn't be a terrible 7th choice forward. #avfc— Eddie Walsh (@EddWalsh) June 28, 2016
Rickie Lambert wouldn't be my first choice. Could do worse, could do much better. Is it worth asking about Liverpool about Danny Ings #avfc— Tom (@tom080292) June 28, 2016
Signing Rickie Lambert would be like when Wigan signed Grant Holt after being relegated. Just won't work out imo #avfc— Kev (@Kevavfc1993) June 28, 2016
So Tony xia says villa need a prolific striker to get them promotion ...... 1day later ..— Dan Otto ™ (@Dan_D20) June 28, 2016
Villa linked with Rickie Lambert
#AVFC Rickie Lambert scored just once (a penalty) in 19 appearances for WBA and he's now 34— bruce♦amc (@golfingvillan) June 28, 2016
I'm sure Tony Xia's transfer kitty can do better
However, others seemed less averse to the idea and suggested that he could be a decent option for Villa as they look the build the big squad needed to contend with the Championship's 46-match season.
I'd rather Lambert for near to nothing than 12 million on Mcormack— Harry Johnson (@avfc_johnson) June 28, 2016
Rickie Lambert at the villa?! A striker with effort, desire, determination and a die hard attitude? You're having a laugh ain't ya! #avfc— ZNG AVF'C (@farria_c) June 28, 2016
Lambert would be a very decent signing as long as he's not the main striker. He's a good player though— Harry Johnson (@avfc_johnson) June 28, 2016