According to a report in the Daily Mail, Hull City are the latest side to join the race for Fulham striker Ross McCormack.
McCormack is already believed to be of interest to both Aston Villa and Newcastle United (Daily Mail), who are aiming to rebuild their squads following relegation.
However, the Mail suggest that the Championship pair will face competition for the Scotland international from Hull.
Steve Bruce believes that McCormack would be an upgrade on his current striking options at the KC Stadium, and is willing to sanction a move for the 29-year-old.
Fulham will sell McCormack for £15 million (Get West London) this summer, due to a clause in his contract.
Hull realise that their squad needs significant strengthening, if they are to avoid relegation from the Premier League next term.
Newcastle and Villa, meanwhile, both believe that the signing of a clinical forward will be key to their promotion pushes.
McCormack has finished as one of the top scorers in the Championship for the past three seasons.