Casual isn’t necessarily cheap. To ease the transition to a recent move to business-casual attire, J.P. Morgan partnered with one of its clients to host a pop-up shop at its Park Avenue headquarters: Vineyard Vines.
The Wall Street Journal reports that may only be the start of a broader apparel push at the bank. J.P. Morgan is slated to open pop-up shops at its New York, Wilmington, Del., and Columbus, Ohio, locations later this year, said Chief Marketing Officer Kristin Lemkau.
These will feature J.P. Morgan specific items – think a fleece vest with J.P. Morgan branding or a custom Vineyard Vines tie with the bank’s blue octagon logo – along with other brands, akin to shops and apparel from technology firms like Alphabet’s Google and Apple.
The move to fashion from finance comes after J.P. Morgan literally loosened its own tie earlier this month.
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