Has the new West Ham United man just summed up the Irons' steep upward trajectory?
Speaking to West Ham United's official website, new signing Sofiane Feghouli has revealed that it was an "easy choice" to join the Irons in comments which symbolise the rise of the club under manager Slaven Bilic.
Bilic snapped up the highly-regarded Algeria international on a free transfer last week following his Valencia exit in what is West Ham's biggest signing of the summer thus far.
The 26-year-old winger will be hoping to help the Irons kick on further next term after Bilic, in his first season in charge, helped the Londoners mount a pretty serious Champions League qualification bid for so long, though they ultimately finished seventh.
Last summer, Bilic brought the likes of Dimitri Payet and Manuel Lanzini to the club in shrewd moves which helped raise West Ham's profile, and Feghouli says joining up with the Croat in East London was more or less a no-brainer.
“After meeting with leaders and coaches, I studied the offer from West Ham and the sports project. It was a pretty easy choice," he told the club's official website.
"It has become a first choice from the moment I spoke with Slaven Bilić. He showed a real interest in me."
This time last year, it would not have been an "easy choice" to join a West Ham side who had just fired Sam Allardyce, but Feghouli's statement shows just how far the club has come in the past 12 months - and few would doubt Bilic can take it further.