Speaking to the Birmingham Mail, Aston Villa legend Dion Dublin has told the club's transfer targets not to bother joining unless they plan on doing the shirt justice.
Aston Villa are set for what fans are hoping will prove to be a busy summer on the transfer front following their abject relegation from the Premier League.
Quite simply, that relegation came about as a result of a perceived apathy from within the current Aston Villa squad, with many players - including the senior ones - accused of just not caring too much.
The emphasis for new manager Roberto Di Matteo must be on changing that care-free attitude toward the team from within, whilst shipping out the players who do not look like buying into the new philosophy.
Having spent six years at Villa Park, Dublin knows a thing or two about the club, and the 47-year-old says that Di Matteo's targets need not join the Villans if they are as apathetic to the cause as some of the current crop.
“Whoever puts on the claret and blue has got to realise that they will be playing once a week at Villa Park next season in front of Villa fans who love the club.
“That’s got to mean something to you. If it doesn’t mean anything, don’t sign and play for Villa. I don’t want you at the club.
“You have to respect the fans and the position you are in. It’s a huge honour so show them that you're proud."
There could, and definitely should, be brighter days ahead for Villa, whom look set to have a new owner in Tony Xia, though he is yet to complete his takeover.