Commitment and passion is what he wants from his players, something that has been lacking in the eyes of some observers.
After signing a three-year deal with the club following their relegation from the top flight, the Spaniard committing himself to the club has generated some positive feeling about the place despite losing their Premier League status.
Benitez told the Chronicle: "The main thing is we need players with passion, commitment and quality to make a difference in the Championship.”
A small quote, but it is perhaps another simple example of how much he gets the club and the people who follow it.
Whenever you look back at games that have seen Newcastle defeated not just last season, but in many campaigns gone by, there have been displays that look devoid of both passion and commitment; losses where the side seemed resigned to defeat and afraid to have a go at the very sight of seeing themselves behind on the scoreboard.
Quality to make a difference in the Championship goes without saying - everyone can see that Newcastle need an immediate return the top flight - and it is likely they would have been favourites to bounce back immediately even if Benitez had not committed to the club.
But here is an opportunity to instill an identity into the club early to show any player that walks through the door at Newcastle that passion and commitment is a minimum requirement - rather than putting in displays so devoid of it you wonder if some players on display know what they have to do with the spherical object before them.
That is one thing that should be counted on during Benitez's reign - even one of his adversaries Sir Alex Ferguson said that you would never see a side managed by the Spaniard throw the towel in.
Not all games go to plan, but there needs to be some desire from the players on show as well as some ability. It is part of the reason Benitez will want full control of players going in and out of the club.
It is a clear message from the Newcastle boss; that hard work is an absolute must.