Swansea manager Garry Monk
Garry Monk's surge with the bookmakers to be favourite for the Leeds job has overshadowed another surprise riser.
Listed with SkyBet as third favourite is former Blackburn Rovers manager Steve Kean.
Blackburn Rovers manager Steve Kean
If selected, Kean could be Cellino's most controversial appointment yet - but that is not to say it could not work.
Kean was thrown in at the deep end at Blackburn, made caretaker manager and then handed the job on a permanent basis.
As the replacement for respected boss and media favourite Sam Allardyce, he was always up against it.
England fans with a sign for Blackburn manager Steve Kean
He presided over just 21 wins from 74 games, and one relegation, before being sacked a few games into the Championship.season in 2012/13.
Since then, he has been honing his coaching skills, working in Singapore, where he led them to the title in 2015.
Blackburn manager Steve Kean during training
The Scotsman has experience working with unorthodox owners with the Venkys at Blackburn, and would not be surprised by any challenges Cellino posed.
The problem Kean faces is that his reputation took such a battering at Blackburn that his appointment would be a tough sell, and seen as one of Cellino's most opinion splitting choices yet.
How would you feel if Cellino appointed Steve Kean?