Italian website unhappy with Leeds fans' aggression towards Cellino, wants positive message

Leeds owner Massimo Cellino

Time To Win Massimo... Will it catch on among Leeds United fans? We aren't so sure...

Leeds owner Massimo CellinoLeeds owner Massimo Cellino

Leeds United owner Massimo Cellino admitted at the weekend in an interview with La Nuevo Sardegna that he intends to sell up next summer if the club do not earn promotion to the Premier League.

Whether he will follow through with this is anybody's guess, but for many supporters of the club it is 12 months too far away.

Cellino's constant managerial changes and unpredictable nature has seen his relationship with fans sour, with results on the pitch no better than when he first took over.

Another Italian website Social.it has picked up on the angry attitudes to Cellino and his family, using the abusive messages sent to Cellino's son Ercole last week when he posted a photo of his dad on Instagram.

They write: "We were a bit broken by the continuous aggression that Cellino family suffers in Leeds, in almost total silence of Italian football."

Leeds United manager Steve Evans applauds the fans after the gameLeeds United manager Steve Evans applauds the fans after the game

After asking whether the FA should step in, the website explains it wants to put a positive message out there about Cellino, to show he does have his backers.

Rather than the Time To Go Massimo campaign, Social.it hope that a more positive Time To Win Massimo message could catch on.

They write: "Instead of the hashtag #timetogomassimo we launch #timetowinmassimo is the time to win. We are with you and with all Cellino's, Italians abroad that hold and carry around the Italian spirit."

General view of a protest against Leeds owner Massimo Cellino before the matchGeneral view of a protest against Leeds owner Massimo Cellino before the match

Positivity from the crowd will of course help the team on the pitch next season, but with only just over a month before pre-season training resumes, Leeds have not decided on who their head coach will be for next season.

For an uplifting message to catch on, Cellino needs to give supporters reason to be excited, with direction - and quality new signings.

Leeds owner Massimo CellinoLeeds owner Massimo Cellino

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