With Andy Carroll still struggling with injuries whilst Diafra Sakho and Enner Valencia both struggling to prove that they can be consistent goalscorers in the Premier League, manager Slaven Bilic is believed to be ready to spend big on a new striker this summer.
A host of big name forwards have already been linked with a move to the Olympic Stadium, and now another name has allegedly been added to the list.
Mercato 365 believe that AC Milan's Carlos Bacca is now on a list of transfer tatgets for the Hammers, which also contains Marseille's Michy Batshuayi, Toulouse star Wissam Ben Yedder and Manchester City hitman Wilfried Bony.
Bacca, 29, has smashed 20 goals for AC Milan this season having arrived from Sevilla last summer, and that's now a stunning 97 league goals in the last four seasons, across spells with Belgian side Club Brugge, La Liga's Sevilla and now Italian giants AC Milan.
The Colombian international has been one of the deadliest strikers in Europe since the start of the 2012-13 season, and it seems that his exploits have now triggered interest from West Ham.
A few years ago, a player leaving Milan for West Ham would be seen as a huge step down, but Milan's demise in recent years coupled with West Ham's rise mean that this could be an appealing move for Bacca.
Some questioned West Ham's decision to sign Dimitri Payet at the age of 28 last summer, and a move for Bacca may receive a similar response due to a big fee at his age - but if he can have a similar impact to Payet, it would be money well spent by the Hammers as they seek a proven goalscorer.
Would you like to see West Ham sign Bacca?