The Baggies are looking to add more pace to their side this summer, and with question marks over the future of Saido Berahino, manager Tony Pulis needs to find another attacking weapon.
Now, The Telegraph report that he has turned his attention to West Ham forward Enner Valencia, whose future in East London is in question.
The 25-year-old joined the Hammers from Mexican side Pachuca after starring at the 2014 World Cup with Ecuador, and with five goals for West Ham last season, he showed some promise under Sam Allardyce.
However, Valencia hasn't had the happiest of seasons this term, as whilst he's hit five goals again this term, he hasn't been a regular starter under Slaven Bilic.
Now, with the Hammers looking for a new striker who can score consistently in the Premier League, The Telegraph claim that Valencia could leave for Premier League rivals West Brom.
It's believed that manager Tony Pulis is looking for attacking options, and Valencia's wages of just £25,000-a-week make him a realistic option for the Baggies, but they don't want to pay a huge transfer fee having splashed out for Salomon Rondon last year.
Instead, it's claimed that West Brom want a cut-price deal or loan move for Valencia, and the Ecuadorian star has the pace to be a real threat in attack, feeding off the powerful Rondon - but West Ham may not want to let him go before landing a striker themselves.
Do you think West Ham should let Valencia leave?