West Ham United are to move into the Olympic Stadium as of next season.
With the club set to move in the Olympic Stadium next season, extra revenue streams will be available through increased attendances while the club will no doubt now have a bigger attraction.
A regular challenge for top four is ultimately the aim for West Ham, and Merson feels a failure to achieve their goal within four years will result in their move to their new stadium being deemed a failure.
“If West Ham aren’t in the Champions League in the next four years their stadium move will be a massive flop. They are moving into a huge new home, have sold 50,000 season tickets and have a massive fan base,” Merson wrote for the Daily Star.
“They will be making lots of money because they’ve done an amazing deal to get the Olympic Stadium and they’ll be able to attract good players because they’re in London.”
“I can see them becoming one of the ‘Big Four’ clubs if they get it right. But if they don’t, it will be a massive opportunity gone begging.”
West Ham have already posted a superb record against fellow London clubs this season, and with the right signings this summer they can be confident of coming out on top again next year.
The club have already dropped hints over a big-money striker arriving this summer - one which will seemingly have the pace to compliment the aerial ability of England international Andy Carroll.
The Olympic Stadium will help the club attract Europe’s best prospects, though they no doubt face tough competition as new finances in the Premier League will see plenty of teams spend big this summer.