West Ham fans are some of the most loyal and passionate fans in the country as demonstrated by the fact they have sold 52,000 season tickets for their new home - making them second only to Manchester United.
With an increase in profile and capacity to 60,000, West Ham will have more pulling power in the transfer market than ever before.
The East Londoners have had to endure taunts from Spurs and Chelsea fans in recent years cruelly labelling them "pikeys".
Some of the chants even refer to West Ham fans living in caravans in a jibe about being supposedly 'poorer' London relations.
Nothing could be further from the truth
But Hammers fans can laugh at those chants now safe in the knowledge that nothing could be further from reality.
That's because the Forbes Football Rich List for 2016 names West Ham United as the 17th wealthiest in world football.
The Hammers have the biggest percentage rise in value in the last year of all 20 clubs on the list which includes Premier League rivals Spurs, Chelsea, Manchester United, Arsenal, Manchester City, Liverpool and Newcastle United.
The Forbes list puts West Ham's value down at $542 with revenue of $194.
The Irons are ahead of Italian giants Roma and Napoli as well as the relegated Magpies on the list, which is topped by Real Madrid.
Spurs are 10th in the overall Forbes table while Chelsea are seventh.
Hammers only going to get bigger
But this is all before West Ham has even moved to their 60,000 seater home, which co-owners David Gold and David Sullivan are looking to extend further still to 66,000 for the 2017/18 season.
Football matches aren't won on the balance sheet but West Ham fans will have plenty in their armoury to retort to any misguided chants if they still come their way next season.