Leeds United announce new shirt sponsorship with 32Red Casino, whose share price rockets

Leeds United Crest

Leeds United have been playing without a sponsor in the 2015-16 season.

Leeds United have played this season in something of a retro fashion without a sponsor on the front of their kit.

A legal disagreement with Enterprise Insurance saw their Kappa brand tops adorned with no sponsors.

However, the club will have a sponsor for next season.

Today has seen the club announce a sponsorship with betting firm 32Red.

The company has agreed a three-year sponsorship deal with Leeds and Leeds United executive director Paul Bell told the club’s official website of the deal:

"We are delighted to announce a three-year shirt sponsorship deal with 32Red PLC, the UK's premier online casino entertainment brand. We are hugely excited by this partnership and the opportunities it will deliver for all involved."

32Red chief Executive Ed Ware stated:

“We are delighted to be working with Leeds United Football Club, a true giant of English football with an amazing and passionate fan-base.

"We have a proud history of successful football club sponsorship deals and this is a fantastic opportunity to work with such an iconic club and showcase the 32Red brand."

One major concern with some Leeds fans was whether or not they would be having red print across their shirt because of the new sponsors. Leeds are not keen on red, owing to their rivalry with Manchester United.

However, this picture appears to show the logo will be printed in blue, allaying any fears in that regard:

32Red also seem to be enjoying the attention this new deal is giving them. As reported by Proactive Investors 32Red PLC’s shares have risen significantly since the announcement. Their shares reportedly rose 12.9%.

32Red are surely hoping to benefit from Leeds’ massive fanbase whilst the club will be pleased to have some income from a shirt sponsor once again.

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