The co-chairman says it would be a "tragedy" if fans ruined the Upton Park send-off tonight.
The Irons host Manchester United tonight in what will be the club's final ever match at Upton Park following a 112-year association.
It promises to be a night which will see emotions run high both on and off the pitch, not only because of the occasion but because the Hammers, in seventh position, need a victory to usurp Southampton in the final Europa League qualifying spot ahead of the final game.
Victory tonight would surely spark scenes of jubilation, but Gold has warned supporters to keep a lid on things and avoid staging a pitch invasion at the risk of tarnishing both the night and the players' lap of appreciation afterwards.
“Any incursion on to the pitch will certainly mean cancelling the current squad’s richly-deserved lap of appreciation and denying some of our greatest-ever players the chance to take the field for the final time," he said via The Sun.
“That would be a tragedy — for them and the Boleyn Ground. If we can present the post-match ceremonies as planned, we are sure you will walk away from Upton Park prouder than ever of the club you support.
“This is a momentous moment. It’s important that we say farewell in a proper way."
Slaven Bilic's side go into the game on the back of a worrying 4-1 home defeat by Swansea City, who had nothing to play for. The Red Devils, on the other hand, need a win to leapfrog fourth-placed Manchester City as a Champions League spot beckons.
Man United know what it takes to beat Bilic's boys at home, having won 2-1 in an FA Cup quarter-final replay last month.