Villa are allegedly scouting Gimnastic de Tarragona top scorer Jose Naranjo with a view to a summer move.
The 21-year-old has scored 13 goals in 22 starts for the Spanish Segunda Division side so far this season as they fight for promotion to La Liga.
Naranjo only signed a three-year deal with the club last summer when he moved from Recreativo Huelva, and this season is his first extended run in the first team of a Spanish club, having previously featured mainly for the B teams of Recreativo and Villarreal.
According to the Birmingham Mail, Villa have sent scouts to watch the tall, quick forward as the begin plans for something of a squad overhaul ahead of a first season outside the top flight in nearly 30 years.
It is unsurprising that Villa appear to have earmarked their attack as a key area to improve in the transfer market.
Top scorer Jordan Ayew has just seven strikes all season long, whilst Rudy Gestede, who hit 22 in 44 games last term for Championship Blackburn Rovers, has just six to his name in claret and blue.
Ayew, who has been one of the club's more impressive performers, is likely to be a prime candidate to leave Villa Park for a top-flight English or European side, and though Gestede has undoubted Championship pedigree, Villa are light as a feather in their attacking options.
The perpetually injured Libor Kozak posted an update last week stating that he should be fit to return to training for pre-season, but shamed club captain Gabriel Agbonlahor's future is also in serious doubt.